Name: Why Coca-Cola Invented Fanta In Nazi Germany
Uploaded: 2021-05-24T02:33:19.000Z
Duration: 8 min 19 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

one of the most popular soft drinks in the world.

It's easily identifiable by its bright colors

of diverse people dancing to loud, upbeat music.

The brand presents itself as multicultural and fun-loving

But would you believe the first bottle of Fanta

In the book "For God, Country and Coca-Cola,"

Mark Pendergrast tells the story of how Fanta came to be.

was elected president of The Coca-Cola Company.

Coca-Cola's international production was somewhat reckless.

French Coke manufacturers accidentally made consumers sick

And international demand for Coca-Cola was relatively low.

the company established the Foreign Department,

later come to be known as The Coca-Cola Export Corporation.

This set up official bottling plants in over 27 countries

and allowed Coca-Cola to oversee all of them.

each country provided its own bottling equipment

Coca-Cola sponsored the 1928 Summer Olympics in Amsterdam,

which appeared on everything from hats and bulletins

An American expatriate named Ray Rivington Powers

was put in charge of the German subsidiary.

who would often promise potential clients

Powers skyrocketed sales from 6,000 cases a year

he didn't care for the details of financial bookkeeping

and often left bills unpaid and bank statements unopened.

As a result, the German subsidiary was a financial mess,

and the accounts were left in serious need of managing.

Then, in 1933, Adolf Hitler rose to power

marking a new era for Germany and for Coca-Cola.

and an unwavering allegiance to Coca-Cola.

Often described as imposing and a born leader,

Keith was determined to save the subsidiary's accounts.

to the hardworking people of his country.

but as a brand fit for German consumption.

Much like the Summer Olympics in Amsterdam,

were the perfect marketing opportunity for Coca-Cola.

Just like with most brands active in Germany at this time,

it appeared beside waving banners emblazoned with swastikas.

was seen at various athletic competitions in Germany

and later even on trucks at Hitler Youth rallies.

And the ninth annual concessionaire convention

ended with a Keith-led pledge to Coca-Cola

Despite never actually joining the Nazi Party himself,

Keith was willing to work with the Third Reich

to keep the company afloat, Pendergrast writes.

In a statement, Coca-Cola told Business Insider

maintained close relations with Keith before the war.

was ensuring the prosperity of Coca-Cola.

As the war ramped up, so did economic tensions.

The German government began punishing foreign businesses.

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Why Coca-Cola Invented Fanta In Nazi Germany

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