Name: Gary Vaynerchuk
Uploaded: 2018-07-17T04:36:18.000Z
Duration: 47 min 26 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

First of all, before we get this started,

the amount of gratitude
that I have for this city

for beating the fucking
Patriots in the Super Bowl.

And I thought I would
use that as a framework

of the opening dialogue, giving a sense of

I won't go too much into
mindset and motivation

and those kind of things
'cause I think we have a lot

of people covering it,
I'm actually going to go

pretty practical on the back half of this

about why I think most of you
are massively missing the mark

That we're missing the mark
in this enormous gold rush

of Facebook ads and Instagram
ads, LinkedIn, YouTube.

No matter how much content
you're producing for whatever

you're trying to achieve,
whether that's to raise money

for the PTA or sell sneakers
or build your real estate firm,

whatever you do, the one
thing, for all the people

here in the front and all those
homies that I love so much

Man, it takes a while for
noise to get the fuck up here.

The one thing I know
for fact that connects

every person here, that
cameraman right there,

myself, you, all of you, is
that attention is the asset.

That before you can tell
me how great you are,

why I should buy your thing,
why I should do the thing

that you want me to do,
vote for me, buy my thing,

that attention is the asset
and I have spent the last

20 years of my business
career becoming a practitioner

Whether it's email, or
websites, or Google AdWords,

the reason I have the great
luxury of standing up here,

at least for the merit of what
I've been able to accomplish

in my professional career,
is I've been able to execute

within real estate that has
been under-priced by the market,

I've been able to storytell
and execute in there

and that has led to the
results that I have.

As I got older, I got
smarter and started investing

in the platforms that became
the most important real estate

and those are the
foundations of the things,

and when I buy the New York
Jets and win by Super Bowls...

of the things that I'm
going to talk to you

on the second half which is
how all of you need to start

How many people here by show
of hands have run Facebook

'Cause I think it's a lot
of people, raise them high.

It's because it's not that
easy, it's not just, you know,

it's like me saying I'm going
to put a ball in the hoop.

That's great, but it
doesn't mean I'm going to be

It takes a skill set,
and I'll get into that,

and that's the thing, if you
want to ask me what I'm trying

to accomplish here today,
every person in here is

under-spending and
under-creating on Facebook,

LinkedIn, YouTube,
Twitter, podcasting, email,

And I have 22 full time people,
I'm spending three to four

million dollars a year
between advertising dollars

So, I really need to deliver
that, that's part two.

Part one is a little bit
more interesting to me.

Over the last year, it's become
obvious to me that optimism

That I'm fascinated by what I was gifted.

I was gifted, through my
mom's DNA and by the way

that she parented me, to
be fundamentally in a place

where I just am incapable
of seeing the negative.

I don't really, it's
not that I'm delusional.

If I wake up and me and
the seven or eight people

that I love the most didn't
die, I'm fucking pumped.

Now I really, really need you
to understand what I'm saying.

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Gary Vaynerchuk

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