Name: The Business of Halloween | October 31, 2019
Uploaded: 2020-03-19T10:50:45.000Z
Duration: 10 min 1 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Some of you on Twitter asked if I'd be dressed out for Halloween.

But if it's ever appropriate for someone in a Salvador Dali costume to bring you the news, I'd be happy to paint that picture.

First story out of California Hurricane force is a term to describe wind speeds that blow at or faster than 74 miles per hour, and some of the winds buffeting wildfires near Los Angeles aren't hurricane force.

These are the Santa Ana winds hot, dry, dusty gusts that blow from the desert across Southern California out toward the Pacific Coast.

They could be their worst in October, and they make it very difficult, if not impossible, for firefighters to contain or wall in a wildfire.

What's known is the Getty Fire was threatening more than 7000 homes around L.

A last night, and it was just one of the least 10 wildfires burning across California.

Tens of thousands of acres, each one roughly the size of a football field, have been scorched across the state.

Power's been cut off to hundreds of thousands of homes and businesses because California's largest utility company doesn't want its equipment sparking new fires in the windy conditions.

Schools, houses, businesses, even museums have been evacuated.

Well, you can see this is now called the Easy Fire because it started near Easy Street, ironically, But these guts are so powerful, these 40 50 60 of my mile an hour Santa Ana winds coming howling through these canyons.

Of course, the precious artwork inside the Getty Museum the point of concern that place is fortified and safe.

Is the case here to just give you some perspective?

This is the Reagan Library, and there is Air Force One.

This has been the site of presidential debates on CNN in the past.

In addition to smoke in the air, the air pollution in the stress of evacuating yet another evacuation zone, you have people dealing with those rolling blackouts as PG.

Any Pacific gas and electric catches so much wrath from the public, they're shutting down huge swaths of their service area to try to prevent four fires from sparking out there in the wild lands.

They need to fortify something like 7000 miles of vulnerable power lines in the state.

This year they managed 100 miles, and there goes the slurry bomber.

We've seen helicopters coming through the super soakers dropping retardant trying to contain this, but whoa, it's raining down now.

In the history of Cal Fire, they have never been able to contain fully stop a fire that's being fed by Santa Ana winds.

All they can do is wait for the weather to change and try to fortify.

Come in life for precious like the Reagan Library.

Uh, that is a stunning thing, and you stand in it and you see it's work, fellas, you mentioned.

It's no wonder you can't stop a fire like this.

Which sport sees the highest percentage of us college athletes drafted to a major professional league?

Baseball, basketball, football, Ice hockey.

Last year, almost 10% of eligible college baseball players were drafted in a major league baseball.

Well, then the had been adamant for years that they were against college athletes being able to make money.

The Board of Governors, voting unanimously on Tuesday to begin the process to change the rules, to allow college athletes to profit off their name, image and likeness.

And this will be much more than just the college quarterback being able to sell jerseys or sign autographs when this goes into effect in 2021 which is what they're shooting for volleyball players, soccer players, they be ableto hold camps for kids in order to make money.

Hey, I'm a star athlete at my university.

That's something that they can't do right now.

Now there is no framework in place yet, and that's gonna be the tough part for the incident.

They say they want the new rules to still be in line with the collegiate model.

What that means exactly, we don't know yet, and President Mark Emmert says, making these new rules it's going to be challenging collegiate sport unlike any other sport, has a recruitment process.

You don't get to choose your school, you know, get drafted.

You don't It's not like the Olympics where you're an American, so you you play for the American team on that recruitment process is really part of the core of what constitutes anything like a fair level playing field and, uh, structuring a model for allowing students to monetize the name, image and likeness well, Maintaining some recruiting balance is one of the biggest and hardest issues that everyone's dealing with.

This all comes after California signing fair pay toe play Act into Law that will allow college athletes in state of California to profit off their name, image and likeness beginning in the year 2023 Other states have similar legislation in place right now.

How the makes those rules stricter and is able to enforce it.

The National Retail Federation, the world's largest retail trade association, says Americans who participate in Halloween events planned to spend $8.8 billion this year.

It works out to just over 86 bucks per participant, going for everything from candy to decorations to costumes to pumpkins to outfits for their pets, According to the N.

This year, spending will be short of last year's record of $9 billion but for the candy industry Halloween is like an annual Super Bowl.

Halloween is very important to Mars, really.

It is our number one season, and it's a $8.8 billion season for our retailers.

Way start to prepare for Halloween two years out.

One of the things that have really changed is adults are participating at a much higher level.

Over the last two years, we've seen a 45% increase in adult participation.

It's really become an eight week season, and we're seeing it happen in three stages.

As fall rolls in, people are thinking about baking, so there's a baking element.

Then it transitions into a celebration time where you have those neighborhood parties.

And last but not least, it is trick or treat where the majority of our sales come from.

I would say one of the biggest trends we've seen over the last five years is consumers willingness to spend Maur where the traditional bag was maybe a medium sized bag.

You're seeing consumers buying 60 ounce, 80 ounce, 100 ounce bags of product because it gives variety.

Consumers come in looking for America's favorites in that everyday items like Twix and Milky Way Starburst Skittles.

But it's critical to bring new innovation along the way.

Scientists work very closely to identify trends.

Really, the best example of doing that would be zombie Skittles.

The main inspiration for zombies was to bring excitement and fun back into Halloween.

Our customers are really enjoying it, and they're daring each other to see if they can get the gross Sambi flavor and if they can keep it in their mouth when you get to the final stages of Halloween, the most important elements is how your products show up in store.

Confectionery is very much an impulse category, but seasons are planned, so it's critically important to make sure you have the product available.

We talked to our retailers about where you put the top selling items where you put the displays location really, really matters.

The best real estate is in the front end of the store.

This is the prime real estate of the store.

When you look at the display, you have our beacon yellow that attracts consumers to the destination.

We have a theme best house on the block, and we have multiple price points.

You want to disrupt the consumer as they walk in with an empty cart in the opportunity to drive conversion.

Apparently even Galaxies far, far away aren't immune.

No silly scientists say it's two Galaxies of equal proportion involved in a head on collision 704 million light years away from Earth.

Of course, the image was captured by the Hubble Space Telescope in June and get a good look while you can, because scientists say this will only be visible for 100 billion more years.

It's a sight to galaxy a distant fright that space can't flee its eyes leave you incredulous, See, even if it's cause seems nebulous.

 Good thing There are light years between the space face and us this Halloween up. 