Name: How tripleS Became The "LA LA LA" Group
Uploaded: 2024-06-09T22:51:09.000Z
Duration: 14 min 31 s
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Plenty of groups have La La La's in their songs, but none have made it so close to their core identity as Triple S. Look at the comment section of any of their four title tracks with the motif.

You'll see people talking about how the sound in the group are inseparable.

Every band has a musical style, but for Triple S, their identity is one magic syllable, repeated over and over.

Well, I'm going to show you that today, and how the La La La's aren't just a meme in the community or a catchy sound, but the very backing fabric of Triple S's concepts and message.

Let's get started by going all the way back to the very beginning.

T'was summer 2022, when all through the Triple S house, not a creature was stirring.

The first Triple S subunit debuts were coming up, and creative director and CEO of Modhouse,

Jaedon Jung, knew he needed a hit to give the group momentum.

So the company contacted well-known hit-making production studio, Vendors.

Vendors was founded back in 2018 by three boy group members, two from the boy group

History, who now go by the names El Capitan and Nano, and one from Hotshot, who's now known as Polar.

It's a studio that by 2022 had developed several notable songs already, some being b-sides for large groups like Wanna One, TXT, and EXO.

Being created and directed by ex-idols, and assisted by people from all over the globe with diverse skillsets, they pride themselves on the variety of sounds they produce to try and fit each group's image and vocal range.

So Jaedon Jung reached out to Vendors, and explained his vision for the song, and they got quick to work.

Now lucky for us, we actually get a fairly in-depth glance at the production of Generation, thanks to an interview and demonstration on the Bristleife channel.

Check out that video for the full explanation, but I'll just be focusing on the origin of the La La La melody.

We learn that the iconic La La La was actually the very first part of the song created, the melody spontaneously came to mind, loosely inspired by Korean Trot music.

The La's became the backbone in which the rest of the song was built around, chords, drum, bass, etc.

Jaedon Jung then added the lyrics, and the thematic and melodic masterpiece, Generation, was born.

As of now, we don't know the exact directions that Jaedon gave Vendors, but we do know that the La La La melody was born in a stroke of genius from them, and evidently fit Jaedon's vision.

The composition became the ever influential debut song of Acid Angel from Asia, Triple

Triple S fans, still unnamed at the time, rejoiced.

The song, funky, trendy, and unimaginably catchy.

The fandom, which for months had never had an official song release, suddenly had their long anticipated first bop.

Even back in November 2022, when I wasn't that familiar with Triple S, I was listening to Generation on repeat.

It remains their most viewed music video, and it's important we briefly talk about it.

Generation shows girls rejecting stiff societal conventions, and choosing to be themselves.

Jaedon Jung likes to put deep meaning and feelings into his projects, and give them an element of reality.

It's walking down the street with your friends.

It's cramming yourself into elevators that really shouldn't be holding that many people.

And we see the girls choose to dance in this elevator, still high on the feeling, with

La La La's creating an unstoppable surge of energy that seems to drown out all other distractions.

Almost like how a kid might cover their ears and say La La La when they don't want to hear something.

Generation's La La La's are a similar drowning out of the world's noise, that instead of feeling childish, feels powerful, meaningful, and decisive.

But still at this point in time, La La La was not Triple S's signature sound.

There was no pattern, and no precedent for that to be the case.

Now, one might think based on the relative success of Generation, Modhouse planned to release a spiritual successor next.

However, due to the scheduled grand gravity for the full group unit in December, and already set debut of the second subunit, Crystallize, the next year, that was impossible.

The grand gravity, for those not in the know, was essentially a tournament bracket of songs, that was completely controlled by the fans on the KOMO app.

The fans got full say in what Assemble, the name of the first group, was going to be.

But Assemble, the name of the first full group unit, debuted with.

With 8 songs to choose from, the competition seemed stiff.

But one song proved itself as a standout.

People praised the unique melodicism in the powerful instrumental.

And at this time, we got our first glimpses into those committing to the La La La trend, with comments like, let's keep the La La La's going, or return of the iconic La La La.

Inversely, however, there was a non-insignificant portion of the fanbase who vehemently disagreed.

They were worried that the song would be too similar to Generation, and would ultimately hurt the group and it's discography.

Now interestingly, this song was not produced by vendors, but by Monotree and Artronic Waves, who have worked on several Luna songs before.

It's possible the song had La La La's in it by coincidence, or they were added in response to the success of Generation.

But it's clear, this was not supposed to be the spiritual successor to Generation, quite yet.

In the end, the enthusiasm for the song won over, and it was decided by the fans as the title track for Assemble.

Now I would argue this was the moment that SSS's musical identity was really solidified.

The group had a full chance to pivot from the more cool, stylish concept of Generation, into something cuter, or ethereal, or poppy.

But the second title track of the group also contained powerful and stylish theming.

Complementing the distinct La La La's in the intro was an energetic dance track with lyrics centered around standing up for yourself, and rising past obstacles that stand in your path.

The La La La's started to become emblematic of the SSS vibe itself, a vocalization of powerful defiance to conventions, and living your life in a way true to your heart.

Now with a group this large, and supposedly of all possibilities, Modhouse knew that further pigeonholing themselves into just one theme would go against their concept.

The original plans for units with different themes was still set, which led to Cherry

Talk in May from the third subunit, Crystallize.

It was a cuter concept, which while relevant to the themes of Generation, with its emphasis on the digital world, marked a very different sound.

While the song wasn't quite as large of a hit as Generation or Rising, it's still considered a bop by many waves, who by now had finally voted for their fandom name.

Now two is a coincidence, but three is a pattern, and in the time between Rising and Cherry

Talk, discussions for a successor to Generation were underway.

There was no grand gravity for the songs given to SSS Evolution and LoveLution, the next two subunits.

They were deliberately chosen by Modhouse, and this meant that it was the perfect time to arrange for the successor of Generation to come out, with a subunit that fit it.

Many lauded the song as the pinnacle of its sound already.

Well Jaden and Vendors were hard at work, and managed to craft a song with everything that made Generation special, with a brand new shiny melody, instrumental, and concept.

Girls' Capitalism takes the confidence-boosting rhythm and vibe of the first two La La La songs, but takes it to a hundred with a more self-indulgent twist.

The lyrics are similar to before in that they talk about the digital world, but are now embedded with the concept of loving yourself, taking pride in who you are, and basking in the excitement for who you'll become.

The members belt out fierce La La La's in the chorus to a joyful and funky dance tune, embodying the confidence and message of the song all the way through.

It was clear to everyone at this point, the 16 members included, that La La La's were officially a Triple S thing.

The warm reception towards this release had proven that the Generation formula could be made fresh again, and Waves could enjoy it just as much as before.

The group's signature sound was born from lightning in a bottle, and it was being used to its fullest potential.

But one song was to embody the power of the La La La motif better than all that had been seen before.

In February 2024, right before the final four members were revealed, the full 24-member debut Grand Gravity was announced.

Now Jaden knew it would be a shame to not have a single La La La in the bracket, so once again he and Vendors had been hard at work, creating a song that would use the motif in a brand new way.

And lo and behold, song A, called Girls Never Die, sounded like this.

It was a close battle, but after a fierce competition, song A managed to- who am I kidding?

No song even got close to song A. It well over-quadrupled the second place's votes.

If Wave's voice wasn't clear enough before, it was now.

La La La was the Triple S signature sound, and there was nothing better to debut the full 24 members with.

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How tripleS Became The "LA LA LA" Group

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