I've always exercised, I've always worked out.

我總是不斷的健身, 持續的運動。

It's a passion of mine, and it's a passion of most of the people that work in this company.

不論是我，或是喬山的同仁， 對於喬山的工作都充滿熱情。

It's about serving a greater good, right?

我們要做的就是提供更好的產品，不是嗎？

And so we're trying to produce these products to contribute to health and well being;

因此我們努力生產能對人類的健康及福祉有貢獻的產品，

a better quality of life.

提升人類的生活品質。

So what we have to focus on is how do we get people exercising?

為此，我們將重心放在「如何讓民眾來運動？」

Obviously it's been a challenge for a number of years.

這麼多年來，顯然運動對民眾而言仍是一項挑戰。

So it's our focus to create products that are not intimidating,

所以我們的重點是創造不會使民眾感到怯步的產品，

that are comfortable and fun to use.

會讓他們在使用時感到很舒適、很有趣的健身器材。

So that's our focus.

這就是喬山所追求的

We can't change what lifting weights is like.

我們無法改變舉重的方式，

We can't change what walking or running on a treadmill is like,

我們也無法改變在跑步機上走路或跑步的情形，

but what we can do is change all the peripheral experiences.

但是，我們可以改變所有產品的使用經驗。

What I want people to do when they come in and see our product, is to not be intimidated.

我希望民眾進來時， 不會對我們的健身器材感到有距離。

And we want to make sure it's a beautiful design, an approachable design,

我們希望能確保提供外型優美， 且易於操作的產品設計，

and then, when they get on the product, to have a great user experience.

然後讓民眾在使用這些健身器材時， 能擁有最棒的使用經驗。

Something that's engaging, something that's motivational.

我們想要創造出能吸引民眾使用、 激勵民眾使用的健身器材。

So if we can help meet their goals, whether it be losing weight,

如果我們能協助民眾達成目標， 無論他們的目標是減重，

or recovering from a medical condition,

還是復健，

and adults can play with their children for a longer period of time,

只要能讓大人願意花更多時間陪伴他們的小孩

people can have that greater quality of life.

就能改善他們的生活品質。

We can take them out of their bedroom, or their study, or their basement, or their garage

我們能讓民眾離開床鋪、 書桌、地下室或車庫，

into a different world, and hopefully an inspiring world,

走進另一個有希望、能激勵人心的世界，

an engaging world that they can enjoy exercising.

讓他們投入運動、享受運動的樂趣。

Johnson's company philosophy is:

喬山健康科技的經營哲學是：

Health.

健康

Health. Value.

健康 . 價值

Health. Value. Sharing.

健康 . 價值 . 共享 。

The story of how we got started is fascinating.

喬山有一段不同凡響的創業故事。

Mr. Peter Lo, who's a native of Taiwan, wanted to get into business.

當時，台灣土生土長的羅崑泉董事長想要做生意。

That's probably 35 years ago.

那已是大約35年前的事。

In that time, my father, in order to make a living for his family,

當時，我的父親為了養家活口，

he needed to work very hard, so that's why he decided to create his own business.

他非常辛苦的工作，這讓我父親決定自己創業

So he, and an assistant, Jean Hung,

於是，他與現任資深業務洪慕靜副總經理一起

wrote 2,000 letters to different companies all over the United States.

寫了2,000多封信給全美的各家公司。

And finally, one reached back to him, and he said he could do it.

終於，羅董事長收到了一家公司的回覆， 對方表示願意和喬山合作

And he was going to be manufacturing barbells.

就這樣，喬山開始製造啞鈴。

But Peter didn't know what a barbell was, and Peter didn't know what a weight plate was.

但是，羅董事長並不知道什麼是啞鈴， 也不知道什麼是配重塊

So he sketched out the drawing on a napkin, put it in the mail, sent it to Peter Lo,

因此客人將啞鈴畫給羅董事長看，

And he looked at the drawings, and after he hung up the phone with Ivanko

羅董事長看著圖， 並在結束與Ivanko的通話後，

he looked at the person next to him and said "what is this?" and "we have to make it".

看著身邊的人，說： 「這是什麼？」「好, 我們一定要生產這個東西」。

And that was our first order for Ivanko barbells back in 1975.

這就是我們在1975年 從Ivanko得到的第一份啞鈴訂單。

This is our first foundry.

這就是我們第一座生產啞鈴的鑄造廠。

The industry was really at its birth point.

當時的「健身」產業仍處於萌芽階段，

Nobody had any idea that this industry would get as large as it's become today.

大家都沒想到這個產業會發展成 今日的規模。

It's incredible that Peter started off from very humble beginnings

最不可思議的是，羅崑泉董事長是從非常小的起點 開始他的事業

to actually getting to where he is now,

發展到如今的成就，

with over 2 million square feet of manufacturing plants.

已擁有超過20萬平方公尺的製造廠。

We are a global company. We're a company of the 21st century.

喬山是一間跨國企業。 喬山是一間擁有未來的公司。

It's wonderful, actually, working for a family that's very much involved in the business.

能為喬山這個大家庭全心投入事業 真的很棒。

There's an absolute passion, which inspires every individual to go with them.

我們對公司擁有一種無庸置疑的熱情， 而這股熱情會激勵每一位跟隨喬山的人。

One of the things that we're doing that relates to design,

正在進行產品設計之前，

that we're doing better than our competitors, is just listening.

我們做得比其他廠商更好的地方 就是傾聽客戶的需求。

That sounds like a simple thing, but one of the key functions in a designer's head

聽起來似乎很簡單，不過，這是設計師腦袋中的 關鍵功能之一，

is to listen to people, understand the problem.

就是傾聽使用者的心聲、 瞭解他們的問題。

And so, I think innovation is all around understanding a market problem,

同樣的，我認為創新就是要 瞭解市場問題，

and we develop these problem statements so we can create solutions.

具體陳述問題， 然後提出解決方案。

We have a mixture of people that we will bring in

喬山擁有專業的團隊

to help us with our product development and design,

協助我們開發與設計產品，

everything from end users, people that use and exercise on a daily basis,

這些使用器材的族群包羅萬象， 從每天固定運動習慣的使用者，

through to people that have never gone into a health club before.

到從未進入健身房運動的民眾。

We'll get ten people in, a small person, a large person,

我們會募集10個人， 有身材高大，也有身材嬌小的人，

and we'll say "hey, how does this feel to you?"

我們會說：「您好， 請問你使用這一項產品的心得為何？」

If there was any complaint, it's that I can't get my hands

使用者抱怨: 他沒辦法整個手握住手握把

all the way around it.

整個握住它。

Too big.

因為手握把太大了，

It's too big and really hard to grip.

真的很難握得住。

This is understanding the needs of the customer in real time.

這樣才能即時瞭解顧客的需求。

So we don't just design a product and then let it go,

所以，我們不會在設計出產品後 就置之不理。

we like to learn, and we like to evolve, and just make that product better.

我們喜歡學習，也喜歡成長， 然後讓產品變得更好。

When we're talking to owners, for example, they're telling us

舉例來說，當我們在與業主交談時，他們會說：

"well, I want more machines in my club."

「嗯，我想要在健身中心放更多的健身器材。」

So that tells us maybe they need to be a little more compact.

這就是在告訴我們， 也許我們的健身器材必須更不佔空間、更精緻。

So one machine is designed to fit next to another one.

因此，我們會在下一次設計出更適合的產品。

They get more machines in, they get more customers, they make more money.

俱樂部業者就能放更多數量的健身器材， 容納更多顧客，也獲得更多的收入。

We want trainer feedback, as well, to make sure that we can provide the right tools

我們也希望健身教練回饋意見， 並且為他們提供正確的產品，

for them to allow their clients to be successful, whatever their goals or objectives are.

讓這些產品能協助客戶順利達成目標， 不論目標是什麼。

In terms of what's important to them, how easy it is to use, how intuitive it is.

對他們而言，最重要的就是健身器材是否易於使用， 以及能否以直覺使用。

We focus on that service technician and making their jobs easier.

此外,在產品設計上我們也注重售後服務 讓客服人員更容易從事保養與維修。

We're supplying some very large health club chains around the world

我們為全世界健身中心提供專業服務。

where they can get up to 500 people coming through within an hour,

這些健身中心每小時的來客數可達500人以上，

and maybe they're not going to be too gentle on the equipment.

而且這些人通常不會溫柔地對待健身器材。

So when we talk about manageable, we're saying,

我們在討論管理難易度時， 通常會說：

"well, a guy's got to take a machine apart, completely, inside and out.

「好，如果當客服工程師需要把機台拆開才能檢修時，

How can he do it quickly and effectively?"

應該如何做，才能迅速有效地完成這一項任務？」

So we design the machine to be broken down and cleaned fast.

所以我們設計出一部可在故障時快速維修的健身器材。

We're just constantly trying to evolve, and just trying to improve,

我們一直在努力成長及進行改善，

and we're not set on our laurels, and saying "here it is and goodbye."

我們不會在戴上勝者的皇冠時， 說：「到此為止就好。」

It's working with that partner right the way through.

而會一路與夥伴攜手向前。

It's a humble organization in that we don't believe we have all the answers,

喬山是一個態度謙遜的企業， 我們不認為我們能知道所有的答案，

we value that input and we build it into our process.

但是我們重視所有的建議， 並會在製程中採納這些建議。

One of our key advantages is that we are vertically integrated.

我們擁有的關鍵優勢之一， 就是一條龍式的生產鏈。

We control the process from the beginning to the end.

我們可以從頭到尾控制整個製程。

When we make a roller in Taiwan or Shanghai, we control what bearing goes in that.

我們也可在台灣或上海製造滾輪， 控制軸承的生產情形。

This is really what differentiates Johnson Health Tech to our competitors

這一點就是喬山健康科技優於其他競爭對手之處，

because we have this total control over our production and manufacturing.

因為我們擁有對生產及製造的絕對控制力。

We don't source a lot of our components. We're able to control the quality,

我們不需要向外採購許多零組件， 因此更能控制產品品質、

control the costs, and provide a better value for our customers.

更能控制成本以及為顧客提供更高的價值。

From the point of choosing the materials,

從選擇零組件開始、

through to the individuals who are assembling the machine,

與健身器材組裝人員的素質，

right through to the quality of the level of customer service that we're able to deliver.

到為客戶提供卓越服務品質，都是我們所注重的。

Customer care is important because we are the face of the company.

顧客關懷是非常重要， 因為客服人員是公司面對顧客的第一道門面。

So it's important that we answer the calls quickly,

所以我們必須在第一時間接聽電話，

we listen to our customers and we take care of their needs as quickly as we can.

傾聽顧客的需求，並盡速解決他們的問題。

You have to be able to get down and get dirty with the equipment,

即使我們的客服人員必須親自拆解設備， 也要提供一個滿意的答案給顧客

take the parts out, put them in, so that you really know

我們會這樣做是因為拆開零件，再組裝回去， 才能真正瞭解問題的所在

what you're talking about when you have the customer on the phone.

然後客服人員才能精準的回應顧客的問題。

There's no excuses when you deal with our company.

您與喬山做生意，不需要任何理由。

We own quality the whole way through.

喬山一向提供最好的品質。

If you look back to 1970, the products were crude,

如果你回顧一下1970年， 就會知道當時的健身產品是如何粗製濫造，

they were just ugly bare metal in some cases,

有些健身產品甚至只是一般醜陋的金屬製品。

and we fundamentally changed the fitness image from those times.

但是喬山從那時起，就徹底顛覆了 健身器材在民眾心目中的形象。

We really revolutionized the industry.

我們在業界掀起了一股革命的旋風。

We're able to make equipment that solves one of the hardest problems

我們製造的健身器材能解決業界遭遇到 最困難的問題，

in the industry which is "how am I going to stay with this exercise program?"

就是「我如何持續進行這一套健身計畫？」

So when you walk in the door everyday, you're thinking,

所以當你每一天走進公司時， 就會想：

"I'm doing some good here for people in terms of a better quality of life

「喬山正在為民眾做一件重要的事， 就是改善他們的生活品質，

and I've got some really cool products, and some great passionate people behind it."

喬山擁有很棒的產品， 還有一群熱心的夥伴支持我們。」

One of the things you often wonder in design circles is you put out a new look,

在產品設計過程中，經常感到疑惑不解的是: 推出新穎外型時，

you put out a new product, and you don't know if it's really hitting home.

卻不知道 這一項產品是否會成功。

What we have here is a situation where people come to our building and they say

不過，喬山的情況是 當民眾造訪我們公司時，就會說：

"you know, I tried out your new Ascent Trainer. I tried out your new G7 design.

「你們知道嗎？我試用了新的Matrix Ascent Trainer， 和Matrx G7 重量訓練器材」。

I loved it."

我真的很喜歡！」

And, when you hear those stories, it drives that passion, and that inspiration

當你聽到這些故事時， 就會重新燃起熱情並感覺受到激勵，

to want to continue to develop great products that lead to a healthy and active lifestyle,

而想要繼續開發優秀的產品， 讓人們能過著積極健康的生活，

and just a greater quality of life.

並且擁有更棒的生活品質