Name: Lecture 16 - How to Run a User Interview (Emmett Shear)
Uploaded: 2017-03-16T15:38:09.000Z
Duration: 46 min 28 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

And Emmett is going to do a new formal of class today, and

talk about how to do great user interviews?

of starting a startup, should be really useful.

>> Contact server knows where I'm coming from, from this.

We started our, I started my first startup with Justin Kan

started this company called Kiko Calendar It didn't go so

We, we, we built it we sold it, but we sold it on Ebay so

that's not necessarily, the end you want for

We learned a lot, we learned a lot about programming.

neither of us were users of calendars nor did we.

During the period of time, we're thinking you've got to

talk to anyone who actually did use a calendar.

we, we got the build stuff part of the, startup down,

The second startup we started we used, a very common trick,

that lets you get away with not talking to users,

We, we had this idea for a television show, Justin TV,

And we built a whole set of technology and

website around the reality show we wanted to run.

And so we were the user for that for that product.

get away with not talking to many other users is if you're

just building something that literally is just for you.

anyone else because you know what is you want.

And you are representative of some huge class of

people who all want the exact same thing you do.

a side project that doesn't go any where.

so, we kept working on Justin.TV for a while and

we actually achieved a good deal of success,

people out there who wanted to do the same thing we did.

Which was broadcast ourselves live on the Internet.

But, the issue with Justin.TV, the thing that,

from achieving greatness is we hadn't figured out yet.

How to how to build towards anything beyond that

We knew how to, we built a great product actually.

If you wanted to run a live 24/7 reality TV show about

But if we wanted to go do more than that.

If we wanted to open it up to a broader number of people,

a broader spectrum of people, a broader use cases.

We didn't have we didn't have the insight to figure that out

at some point we decided to pivot JustinTV.

We decided we needed to go in a new direction.

We thought we'd built a lot of valuable technology but hadn't

identified the use case that would let it get really big.

And there were two directions that seemed promising.

And what we did with gaming that was very very different,

Was, we actually went and talked to users,

because while I loved watching gaming video, I was very aware

that neither I nor anyone else in the company knew about

And so I would amp up the content, I thought there was

a market there, that was sort of the insight that

which was how much fun it was to watch video games.

Quick show of hands, people know about watching video game

Okay, I'm just going to assume that people listening to

If you don't know about, if you don't know about watching

video games on the internet, you should go read about that.

an important context for the stuff I'm going to talk about.

that was awesome but I didn't know anything about

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Lecture 16 - How to Run a User Interview (Emmett Shear)

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